Career Website for EndeavourX
Establish a pathway connecting talents and publicize company culture in EndeavourX
Project Overview
Background
Endeavour X provide Digital service for the retail and hotel industry in Endeavour Group and did an amount of fabulous work. In this project, they want to create a unique online experience to share their story to attract top talent and spark pride and joy in their people.
My role
-
Team Admin
-
UI/UX Designer
UX Tools
-
Figma
-
Miro
-
Google cloud suit
Skills
-
Research
-
Usability test
-
Design system
-
Rapid wireframe
Challenge & Solutions
Challenges:
-
Build online Brand awareness and presence for EndeavourX
-
Support prospective candidates to learn more about EndeavourX
Brand: Who is EndeavourX?
Culture: What will they experience?
Benefits: Why join us? What will they get out of it? -
Provide pathways to search for and to apply online for roles
Solutions:
-
Website portal showing main business, culture and agile structure in real-life in EndeavourX
-
Career portal including recruitment experience
Design Process
Discover
What question we are looking for:
-
What is Endeavour X / how they attracted people in Tech/ Design?
-
How do people reach EndeavourX?
-
What are the experiences people get offered there?
The research method:
-
Survey - Generally to see how people know about EndeavourX and how they approach EndeavourX?
-
Interview - To find out the most common experiences when people looking for new roles?
-
Competitor research - What do other tech companies do when they approach talents and exhibit themselves?
Define
Research & Finding
70
Survey results
18
Interviews
Competitor analyse
9
Affinity and Empathy maps are the tools I try to discover the users’ real problems by interviewing people and category survey feedback.
Affinity and Empathy maps are the tools I try to discover the users’ real problems by interviewing people and category survey feedback.
Empathy maps
.png)
Affinity Map
The main findings came from hearing many voices from users and seeing what they saw. The three leading insights I found are linked with working culture, real-life in work and the pathway to EndeavourX.
How is the culture there?
It is imperative for me to understand who works there. I want a social firm with similarly aged people and mixed diversity."
How is the real-life there?
“Overall, the website looks very wordy, like it’s lifted from a slide deck off a corporate report, or it’s trying to sell to potential investors.”
How to access it?
55% of people were unable to find a job with EndeavourX via the careers portal
Persona
The persona of the jobs seeker in EndeavourX is named Michelle. She is:
-
Concerned about time because she is still working
-
Work more than three years in tech but still looking for more opportunities.
-
Looking forward to a good culture in her next role!
Customer Journey Map
Opportunities & Key pain points
The customer journey map points out the opportunities for contributing real-life experience and building a career portal telling people the journey when they apply for jobs.
Real-life experience in EndeavourX
Michelle wants to see a portal about the real-life work experiences in the EndeavourX.
Career portal
Michelle would like to understand what will happen when they apply for jobs for EndeavourX
How Might We
Here are two different pain points that come up to this project, and during the way to engage the talents with the EndeavourX, we come up with 2 HMW questions:
-
How might we convey the real-life culture at EndeavourX in a way that is authentic to Michelle?
-
How might we help her know more about the application process before applying for jobs?
Develop
Ideation work shop
For generating more possible ideas from different perspectives, we decided to have one ideation workshop to get opinions from other Michelle in our friends and family.
-
7 Participants after they quick answered HMW questions through crazy 8s'.
-
Participants also provided more fresh ideas through Hot Potato.
Brand Awareness
About EndeavourX
Past Projects
Cooperative brand
Real-life Culture
Culture in EndeavourX
Benifits
Why work with us
Career growth
Work with Tribes
Days in life
Career process
Hiring process
Personality quizzes
Career portal
Wireframe / Usability testing
9
Usability tests
3
Group insight meeting
4
Rapid iterations
USER TESTING NOTES
4/5 people think it’s great to see a short video explaining what Endeavour X is all about.
3/5 people said they’re still not really sure what “agile process” means here.
2/5 people think it’s not very dynamic looking for a home page.
“I’d like to see an even bigger picture in the home screen so it’s more immersive”.
Brand Awareness
Brand Awareness
USER TESTING NOTES
4/5 people said there is a lot of text on the page - it is a bit overwhelming.
“I like the title “Life at EndeavourX”, the word ‘life’ gives the impression of work/life balance - I’d make it more prominent.”
3/5 people said it was not immediately clear what the content under ‘Life @ EndeavourX’ related to (e.g. Flexible work arrangements).
“I would like to see some content directly from employees so it’s personalised.”
Culture in EndeavourX
Meet tribes in EndeavourX
USER TESTING NOTES
3/5 people think this page looks like it’s selling a product like software.
3/5 people don’t understand how this page can help you find your tribe.
“I would expect a big picture of lots of people - that speaks to me of ‘tribes’”.
5/5 people said it needs a better introduction to what a tribe is.
USER TESTING NOTES
-
4/5 people said the Careers landing page should be as simple as possible.
-
people think it’s not clear where to search for jobs.5/5
“Where do I go if I just want to search for a job?”
-
5/5 people don’t understand what “teams” mean in the filter.
-
people thought the careers listing look too cramped.3/5
-
4/5 people like the rounded edges on this page - look friendly, fresh and fun.
USER TESTING NOTES
-
4/5 people think: a step by step hiring process in graphics is a better explanation.
-
5/5 people could easily search for jobs from the landing page.
-
4/5 people said it’s good to have a mix of video and text to explain the hiring process.
“The video hierarchy is much better now compared to the wireframes.”
Deliver
Hi-Fi Prototype
Alongside the EndeavourX design team, we create a new site of Career portal and a site page for Company brand awareness, real-life culture and career development.
After 4 times iterated based on feedback from the usability test, we find out the big small and exciting emotions of the users:
-
“I like this, the design is simple and clean” (Jordan)
-
I like the landing page. That looks cool (Sarah)
-
Endeavour X used short quizzes to recommend work to me is a very novel approach, I am very interested (John)
-
The quizzes result is exactly what I want. I like the result. (Eloise)
Prototype in Video
Feedback
Client Feedback
In the day we hand off our Design to Dan Murphy design team, here is the feed back:
“We are really excited to bring this to life, So much of the work that you’ve done is incredible... it’s massively appreciated”
Reflections
I am enjoying this project for seeing the big smile from the lead team in EndeavourX that firmed me to keep running on the way of UX design. I appreciate the chance help me refine my skills including storytelling, research, insight, UI design, and Usability test.
For my grown up in this project, I would say:
-
Keep Insight from users helps me understand more what users need, that helps me speak for the users in design.
-
One designer is hard to give out the best design with out testing, the more I tested, the perfect the solutions is.
-
A good design system is helping team iterating faster and have enormous benifit for keeping deisgn consistency.
I wish to keep learning with a great group of people and build significant change in the UX world. A great thank you to EndeavourX lead team and the Academy Xi teaching team.
